Experience

Over the past few years, I’ve worked with a range of brands, including:

Cases

Use Cases

How we mapped use cases and used them to unlock innovation

Problem-driven research process

When we realized that quality deliverables alone wouldn’t be enough, we started working smarter.

Price & Value

How a drop in a key metric paved the way for a shift in the company’s strategy

How we built a mature design-research vision that drives UX and business impact

Research Vision & Roadmap

Insight-to-action program

How a mature product-research team rebuilt ways of working to drive impact

Explored through three distinct projects.