I’m a UX researcher, team leader, design thinker & project manager
I lead and execute research projects and blend design thinking and project management to build roadmaps that expand design’s impact.
I’ve also led dedicated research teams & multidisciplinary design teams, fostering professional growth and delivering solutions better aligned with user needs and business goals.
I have over a decade of experience in design and research, including graphic design and academic research background. For the past seven years, I’ve focused on experience design—identifying and building solutions that create value for people and organizations.
I'm a t-shaped professional
My principles
Doing things successfully, but being successful
Execution quality means little if the task isn’t relevant.
The process is problem-driven, but our work must be solution-driven
Design has the creative power to build distinctive solutions, but identifying the right problems is the shortest path to them.
No one excels at everything, but a well-built team can excel at everything.
A good team is always the best weapon
Resumé
UX Research & Product Design Lead
2022 — 2025
UX Research Lead at Uol Edtech, promoted after 6 months for influencing without formal authority. Lead an autonomous, mature team directly influencing strategic business and product decisions.
Also led a multidisciplinary design team, overseeing the end-to-end design cycle from research-led discovery to delivery by Product and Content Designers, with strong focus on talent development, cross-team alignment, and outcome-driven execution.
Service Designer
ioasys
2021
As I entered the tech industry, I supported clients in education, fintech, technology, and the mining industry. I mapped journeys, identified problems and opportunities, facilitated workshops, and delivered high-impact insights—consistently advocating for user experience as a path to business success.
Instructional Designer and Entrepreneur
Simplificando Celular | Academica Edu
Founded a small business providing graphic solutions for academic events. At same time, worked as Instructional designer and researcher at Simplificando Celular, conducting qualitative and quantitative research with senior users to identify learning needs.
Academic Research Background
History Degree - Federal University of Minas Gerais
2018 - 2021
2011 - 2018
Developed strong skills in analyzing and synthesizing large volumes of diverse data. Facilitated a technology training project for public school teachers over 3 years.
Graphic Designer
Papiro Packages
2009 - 2011
Worked on graphic design projects for packaging and fashion businesses. Gained hands-on experience at a fast-printing shop, focusing on design and print.
UX Researcher
2021
UX Researcher supporting product teams across the company through qualitative and quantitative research, defining research strategy, planning and executing mixed-methods studies, synthesizing actionable insights for product and design decisions, and influencing research practices and people development without formal leadership.